Recently, Google announced that it will use SSL as a ranking criterion. This means that websites using secure, encrypted connections (SSL) will benefit from higher search rankings.
It is well-known that Google is committed to a safer internet, so this change should come as no surprise.
The benefits of using a secure connection with SSL certificates are:
- Google ranks SSL-enabled sites more easily in top search results.
- A secure site increases user trust.
To take advantage of these benefits, you need to allocate a dedicated IP address to your domain and obtain an SSL certificate, which can be purchased from most hosting providers.