Ideal if you don't have a business identity but also don’t have a five figure budget for a traditional branding project with an advertising agency
Before people understand what you’re saying,
they see (and feel)
what you show them.
A brand is generally understood as the overall impression that represents how a company is perceived.
/01
Communicate
Broadly speaking, it is meant to communicate—memorable and precisely—what a company does or has to offer.
/02
Involve
In terms of interaction with the direct client, it equates to the promise of a specific experience and an anticipated outcome for the consumer.
/03
Influence
People come to associate positive or negative traits with a brand through the same emotional mechanism that leads them to give ratings to those around them.
It's important that the vote they give your business is a positive one, right from the start.