SEO
Unlike advertising campaigns, natural results generated by Google searches cannot be bought.
What does this mean and what can be done?
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By following advanced SEO principles and continuously adapting to changes, we ensure that your site has the necessary pillars for online success through organic growth and achieving a sustainable top position.
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Search results are influenced by multiple factors, including keywords, relevant content, changes in search engine algorithms, social media impact, and the responsive design of the site.
You noticed that you haven’t been on the first page for a while and know that you need to do something. What can be done?
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SEO DIAGNOSIS
You need to understand how well the site is currently structured, how strong the backlinks are, how relevant the content is, and how it "appears" through social media channels.
We conduct an analysis covering the following points:
- Keyword Evaluation
- Site Accessibility & Usability from the Visitor's Perspective
- Content Relevance and Quality Analysis
- Site Speed Optimization
- SEO Best Practices – Alignment Recommendations
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ON-PAGE SEO
On-site optimization is the starting point for any successful SEO strategy. A significant portion of specific actions involves addressing the weaknesses identified in the SEO diagnosis.
Possible On-Site Issues to Address:
- Create and Configure robots.txt File
- Create and Register sitemap.xml
- Structured Data Implementation
- Link Optimization (301, 404)
- Canonicalization analysis
- Optimize Header Tags (H1, H2, etc.)
- Analyze Duplicate Content
- Optimize Relevant Keywords and Phrases
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OFF-PAGE SEO
We’ve conducted a thorough analysis, identified and addressed any vulnerabilities. We’ve optimized accessibility, content quality and relevance, and loading times. It’s time to move to the next level.
QUALITY LINKS & CONTENT
Even though things have changed in recent years, links still have a significant impact on search engine rankings. The difference is made by the quality and authority of the associated links, their contextual relevance, and avoiding "black hat SEO" techniques that can be penalized by Google. An SEO specialist's job here involves identifying, evaluating, and associating the site with links that can, over time, help improve its ranking.
SOCIAL
Recommendations from social channels have significant added value. Interaction on social media accounts brings relevance through comments, reviews, shares, etc. The responses generated by the company on these social networks translate into strong authority backlinks to the website. Google shares this view. That’s why it recommends an integrated approach to social media presence and SERP (Search Engine Results Page) visibility.
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SECRET SPICE
Often, the difference between success and failure comes down to nuance.
Google has several hundred algorithms that it applies, and they are secret.
There are many competitors, and some have generous budgets. The kind of budgets that attract agencies like Xprimia, which, in turn, have resources, well-trained professionals, and a desire to satisfy their clients.
So, concret, what does SEO mean? And what predictable results can it offer a client?
We believe that SEO is not a “one-size-fits-all” solution It is often a mix of the SEO specialist's experience, understanding of industry trends, monitoring of competitors, familiarity with search engines, and intuition.
SEO can be a defining tool in the online battle with competitors.
It doesn't happen overnight and requires internal involvement as well. But everything makes sense when you see your company on the first page.
Email:
office@xprimia.eu
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