1. What Does the Term Keyword Golden Ratio Refer To? The Keyword Golden Ratio (KGR) is a formula used to estimate the likelihood that specific keywords will rank quickly with minimal effort. It was introduced into SEO jargon by Doug Cunnington, who discovered the formula while testing the potential for generating traffic by focusing on low-competition keywords. The reason for targeting low-competition keywords is that not all businesses have extensive budgets for backlinks and top-tier content marketing campaigns. High-competition keywords often have a lot of contention, so traffic from long-tail keywords (less searched but still relevant) is valuable. Over time, and when combined with other actions, this can attract more traffic.
2. What is the Formula? The formula is the ratio between the number of results with allintitle and the search volume.
   Here’s a breakdown of the terms:
   • allintitle: A Google search operator that reveals all results where all the search terms appear in the meta title.
   • Search volume: The number of searches for a keyword within a given period (usually a month).
3. How to Use the KGR Formula in SEO? If the KGR is less than 0.25, there’s a high chance that the keyword will rank. The search volume should be under 250.
   Here’s how to apply the KGR formula: a. Use a keyword suggestion tool based on your relevance criteria.
   • You can start with Google Autosuggest and refine your search with tools like kwfinder.com.
   • For example, you might discover keywords like “high black kitchen faucet.”
4. Search for allintitle: high black kitchen faucet on Google.

• If you find 9 results, then 9 is the first component of the KGR formula.

1. Check the search volume for this long-tail keyword.

• Ensure it’s under 250.

1. Apply the formula: KGR result = number of results / search volume.

• If the result is less than 0.25, the long-tail keyword has a good chance of ranking quickly.

1. e. Use this low-competition keyword in a website article. Wait. Profit. 🙂
2. What Can You Use This Formula For? a. To get a new website out of anonymity quickly. b. To generate relevant traffic with relatively low costs. c. To filter keywords to use in articles.
3. What Results Can You Achieve Using the Keyword Golden Ratio? If all conditions are met, you can rank for a keyword that fits the KGR formula within 48-72 hours, often achieving positions between 15 and 50. While these positions may seem modest, they are notable given the time invested and the efficiency of the system. Additionally, you’re not limited to the initial rankings; you can improve your positions if you decide that the investment of time and budget is worthwhile. KGR is a useful kickstarter and aid. Like everything in SEO, using a formula or system alone doesn’t guarantee success.