Branding Strategy
GrowPro
Retailer echipamente îngrijire grădină & horticultură
- Name
- Visual Identity
- Webshop
Retailer de produse pentru grădina și plante, pentru mici fermieri și pasionații de horticultură. De la sisteme de irigații și alte echipamente (ex. corturi, iluminare) la materie primă (substrat de argilă, pământ) și îngrășăminte.
The process
Discovery Session
Domain analysis
Stylecase
Brand name concept
Logo concept
Color pallete selection, font
Mockups: Print, Packaging, Web
Name
grow + pro
Concept
The name needed to be relevant to the industry while also conveying the promise of a holistic, highly professional approach from people who have a deep understanding of the market and their clients.
grow - crestere (RO)
The life cycle of every plant involves growth and evolution.
And we, at GROW PRO, help clients grow their business.
pro - professionals
We are professionals in our field.
Font
Century Gothic
The font is robust yet friendly, a harmonious and readable sans-serif.
Color pallete
The colors used clearly convey the idea of nature, earth, and plants, blending vibrancy with a solid context.
- #008000
- #5AB332
- #AC9393
Logo
Identifier
ISOTYPE
The “W” becomes the central element in the logo and balances the design.
It serves as an isotip and can be used independently in certain situations.
The isotip represents simplified and geometric blades of grass. It may evoke thoughts of a crown, a classic symbol of excellence, continuity, achievement, and authority.
Qualities that the brand aims to suggest.
Validation
Greyscale & black-white
The logo and distinctive elements retain their qualities in monochrome or greyscale.
