Cytogenomic Medical Laboratory
Medical laboratories face the challenge of reaching patients in an increasingly competitive online environment. With more people searching for medical information and services online, laboratories need to enhance their online presence to attract and retain patients. Google Ads is an essential tool for increasing the visibility of a medical laboratory, driving relevant traffic, and boosting the number of appointments.
01 Problem
The medical laboratory client faced difficulties in attracting new patients through digital channels. Although they had a functional website, traffic was low, and the number of online appointments was not at the desired level. Increased competition from other laboratories and medical clinics made this laboratory less visible in search results. Additionally, the advertising budget was not generating a satisfactory ROI (Return on Investment).
02 Approach
To address these issues, we implemented a customized Google Ads campaign focused on specific and highly relevant keywords for the laboratory’s services. We began with a detailed market and keyword analysis, identifying search terms that could attract the most interested patients for medical tests and analyses. We created engaging and relevant ads designed to capture users' attention and direct them to the laboratory's online appointment pages.
03 Solution
The Google Ads campaign was structured to maximize relevance and impact. We optimized bidding for keywords, created ad groups targeting various specific services of the laboratory, and implemented ad extensions to highlight competitive advantages such as rapid result availability and competitive pricing. Additionally, we set up conversion tracking to measure the effectiveness of each ad in generating appointments.
Conclusions
The results of the Google Ads campaign were remarkable, with the medical laboratory experiencing a significant increase in online appointments and a considerable improvement in local search visibility. The campaign's ROI increased, demonstrating the effectiveness of the implemented strategy. This campaign showcased how a well-planned digital advertising strategy can transform a medical laboratory’s visibility and success, attracting more patients and strengthening its market presence.
